Nicolas Meudal is the founder of 1H2O Meudal and its website onlinewater.io. Click here to learn more about our services and the other members of the collective.
Becoming a marketer when you are an engineer is possible !
In 2016, I was still employed and working as an environmental engineer, a position I had held for 15 years. I have always been passionate about water treatment, and since my “BTS water professions” in Guingamp, I had found my way! On the other hand, I had a big marketing problem. I managed a small entity that manufactures water treatment equipment for a large group, but I didn’t have control over communication. My competitors appeared on Google, while I was away, it drove me crazy! And making things change in a large group is complicated… No direct access to the website, software developed in-house but not adapted, and complicated updating process. It was long and demotivating…
A new Manager, new opportunities!
Thanks to a reorganization, I had a new manager who gave me carte blanche! Great!…. but I didn’t know anything about it. I then enrolled in several MOOCs on digital marketing, WordPress training, and many others. I was doing this at night, and I started creating my first website, making my first Youtube videos, communicating on LinkedIn. What surprised me the most was the amount of information you can get about your competitors just by using some compelling software. I used my new skills to boost the visibility of the subsidiary I was managing; then I applied these best practices to a few other subsidiaries of the group. It sounds complicated, but it’s not so complicated. All it takes is a little know-how and methods.
From employee to entrepreneurship
A few months later, I took advantage of a change in my personal life to start my own business. I decided to offer my services to help professionals improve their digital communication while specializing in my field of expertise.
Since communication is so complicated for engineers and technicians, why not make their lives easier? Moreover, I have noticed that creating technical content for other professionals is not so easy. I tried to outsource the writing of some of the documents; it turned out to be a disaster. This is why I have chosen to bring my skills only to environmental professionals because I know this sector, its constraints and how it works.
Within onlinewater.io, I offer different types of services.
You will find below a summary of my experience and training.