Project Description
Website stats : Project Brief
« I would like to determine website stats. Some of my competitors are well ranked on Google, and I wonder how they do that. Do they have many visits? Where do they sell the most? What are people looking for when they visit their sites? What can I do in comparison with my direct competitors? »
The Challenge
Honestly, there isn’t any. We have specialized tools that allow us to perform website audits and even rankings based on the competition analysis. On the other hand, it is more complicated when it comes to particular technologies because websites have a low traffic volume, which makes it more challenging to identify keywords.
The Solution
With a list of direct competitors, we carried out a web audit of all the sites. We cross-checked the results of the competition analysis with the results of our client’s website. Thus, we have established a competitive benchmark. We submitted the first list of keywords to our client, and following its validation, we identified other keywords with high potential.
Final Result & Client Satisfaction
These reports of website stats blew my mind. I didn’t know that so much information about a direct competitor could be obtained through online research. Traffic origin, searched keywords, current and past ads, and especially distributors information. Impressive. The keyword list has given me a lot of ideas, and I continue to monitor the keywords’ evolutions.
How to find website stats step by step
Site audit
Search for all keywords that generate traffic on sites, as well as all current or past google ads
Traffic origin identification
Identification of the main acquisition channels: organic, PPC, social networks…
Keywords Cross-checking
Creation of a keywords list used on the various sites, and ranking of each site in relation to the others
New keywords search
Suggestions for new keywords related to the first identified list, with an indication of potential traffic
Monthly evolution reports
A report summarizes in a comparative table, for each site, the ranking for each identified keyword, as well as the traffic situation and its origin
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